Durex, the top global condom brand, earned three awards at the 2025 Pitchers Festival for its “Pleasure for Two” campaign. The campaign highlighted the issue of unequal sexual satisfaction, a topic rarely discussed openly. It sparked important conversations about intimacy across Nigeria by addressing real experiences shared by women. Research showed 79% of Nigerian women wanted longer foreplay, yet only 58% regularly reached orgasm. Durex responded with a short film portraying these differences in the bedroom.
Beyond raising awareness, the campaign introduced a limited-edition Love Box. This kit included condoms designed for mutual climax, lubricants, and adult games aimed at helping couples connect. The brand also hosted The Equal Dinner Party, where select couples participated in sensory activities to promote shared pleasure.
Chioma Sylva-Ifedigbo, Marketing Manager for Reckitt’s Intimate Wellness in Sub-Saharan Africa, said the campaign aimed to “level the playing field” in pleasure, emphasizing it should be shared and meaningful. Winning silver for Effectiveness and bronze for Culture and Digital, the campaign showed how creativity can shift cultural attitudes and create real impact.
