Flex Finance, a leading spend management platform in Africa, has appointed Nelly Agbogu, widely known as NaijaBrandChick, as its brand ambassador. This partnership aims to deepen the company’s support for small and medium-sized enterprises throughout the continent.
Agbogu, a prominent entrepreneurship advocate, runs the NaijaBrandChick platform and organizes trade fairs in cities like Lagos, Abuja, Houston, and London, connecting vendors, business owners, and digital creators. Her role as ambassador aligns Flex Finance with a key influencer to promote financial empowerment for African entrepreneurs.
Yemi Akinbamijo, Flex Finance’s Chief Marketing Officer, praised Agbogu’s vision and resilience, noting her influence reflects the company’s goal to drive impactful business growth. Flex Finance provides tools such as Naira and Dollar corporate cards, real-time expense tracking, and integration with accounting software like Xero, Odoo, and Sage, helping businesses manage spending with clarity and efficiency.
Agbogu shared that using Flex has given her business better control over finances, offering visibility and confidence for scaling operations. The collaboration will see Flex Finance engage with NaijaBrandChick’s trade fairs and events, reaching more entrepreneurs and promoting smart financial solutions to Nigeria’s SME community. This move strengthens Flex Finance’s commitment to fostering financially savvy businesses across Africa and beyond. The announcement was published on Vanguard News on June 22, 2025.
